Consumerism and How It Affects to Environmental Issues.
Corporate practices are integral parts of achieving the MDG of environmental sustainability. However, the very progressive development of technology doesn’t guarantee that most companies run their business in sustainable ethics. Some of the practitioners still believe that sustainability adds more expenses and have no great impact to the consumers’ insight in the process of shopping decision making.
In fact, seven out of every ten people in big cities in Indonesia have enormous tendency to consume environmentally responsible products and/or services. Unfortunately, their eagerness hasn’t been completely accommodated. There’s no sufficient information that consumers may have to guide them in making shopping decision.
That’s why, as a pioneer of grassroots movement on environmental issues, GARUDA Youth Community (GYC) established –KonsumenCerdas- to provide credible information regarding companies’ social and environmental performace to the consumers in Indonesia.
CAMPAIGN GOALS AND OBJECTIVES:
MAIN OBJECTIVE:
To achieve MDG on environmental sustainability by being pioneer of online information source of products’ social and environmental performace for consumers at all levels in Indonesia.
- Raising consumers’ awareness of their important role in creating market trends and significant contribution in driving corporate profits and practices as well;
- Incentivizing consumers to become more socially responsible when making shopping decision;
- Promoting products/services committing in environmental principle and sustainable ethics;
- Establishing a competitive and comparative model of social responsibility for business profits and practices.
CAMPAIGN TARGET(S):
The website is intended to be an online guidance for all consumers in making socially responsible shopping decisions in Indonesia.
CONTACT US:
contact@gycorchange.org
Twitter: @KonsumenCerdas
-KonsumenCerdas- is a project presented by:
-KonsumenCerdas- 
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